We don't list everything. We list what's good.
The big Iceland booking sites list thousands of tours from thousands of operators. That's great for choice and terrible for deciding. You end up with forty "Golden Circle" tours that look identical and no idea which one is actually run well when the weather turns.
We took the opposite approach. Every operator on this site is one we've checked: real Icelandic companies, real reviews, clear inclusions, and a track record of looking after guests when plans change. If we wouldn't book it for our own family, it isn't here.
Then we do the part nobody else does — we plan. Tell us how many days you have and when you land, and you get a day-by-day itinerary that starts at Keflavík Airport, fits the season, and only suggests tours that make sense together. You book what you like in one go.
Free cancellation
Cancel up to 24 hours before most tours for a full refund.
Instant confirmation
Your tickets and pickup details arrive the moment you book.
Vetted operators only
We don't list everything. Every operator here is one we'd book ourselves.
Real reviews
Full-text reviews from real travellers — not just a score.
Who runs it
Iceland Trip Planner is operated by Formáli ehf. (reg. 6708201140), an Icelandic company based in Ísafjörður in the Westfjords. Bookings and payments are processed through Bókun, Iceland's tour booking platform, so your tickets, pickups and cancellations are handled the same way the operators handle their own direct bookings.
Operators we work with
- Activity tours EHF
- Arctic Adventures
- BusTravel Iceland
- Edge of the Arctic
- Elding Adventure at Sea
- Friends of Moby Dick
- IceTransfer.is
- Iceland Direct Tours
- Nordur Travel Services ehf
- Reykjavik Sailors
We add operators when they meet the bar — not to fill a page.