We don't list everything. We list what's good.

The big Iceland booking sites list thousands of tours from thousands of operators. That's great for choice and terrible for deciding. You end up with forty "Golden Circle" tours that look identical and no idea which one is actually run well when the weather turns.

We took the opposite approach. Every operator on this site is one we've checked: real Icelandic companies, real reviews, clear inclusions, and a track record of looking after guests when plans change. If we wouldn't book it for our own family, it isn't here.

Then we do the part nobody else does — we plan. Tell us how many days you have and when you land, and you get a day-by-day itinerary that starts at Keflavík Airport, fits the season, and only suggests tours that make sense together. You book what you like in one go.

  • One checkout, any number of operators

    Book a glacier hike from one company and a whale boat from another in a single payment, with one booking reference.

  • Rankings are not for sale

    We sort by rating, never by what an operator pays us. No supplier can buy a higher position here.

  • 203 operators vetted, and not all of them accepted

    We don't list everything in Iceland, on purpose. Every operator here is one we would book ourselves.

  • If it falls short, we fix it

    Free cancellation up to 24 hours before most tours — and if an operator lets you down, tell us and we sort it out.

Who runs it

Who you are dealing with

Vigdís runs operations — bookings, operators and the phone.

Iceland Trip Planner is Formáli ehf., a three-person company at Hafnarstræti 6, 400 Ísafjörður, in the Westfjords.Vigdís Pála Halldórsdóttir runs the day-to-day: she checks the 203 operators we sell, answers the email and the phone, and is the person who rings an operator when your plan needs changing. If something goes wrong on a tour, she is who you write to — not a ticket queue.

Iceland Trip Planner is operated by Formáli ehf. (reg. 6708201140), an Icelandic company based in Ísafjörður in the Westfjords. Bookings run through Bókun, Iceland's tour booking platform, so your tickets, pickups and cancellations are handled the same way the operators handle their own direct bookings. The payment is ours: we take it through Stripe and settle with each operator afterwards, which is how one card charge can cover tours from several of them.

Operators we work with

We add operators when they meet the bar — not to fill a page. What the bar is →

Booking with us — questions people ask

Can I cancel a tour and get my money back?

Yes, on most tours. Cancel up to 24 hours before the start time and you get a full refund to the card you paid with. Some multi-day packages, private tours and treks have longer windows, so read the cancellation line on each tour page before you book. To cancel, use the link in your confirmation email or write to [email protected] with your booking number.

How do I pay, and what currency am I charged in?

One checkout for everything in your basket, even when the tours come from different operators, and it takes Visa, Mastercard and other major cards. We take the payment ourselves, through Stripe, and settle with each operator afterwards — so there is one charge on your statement rather than one per tour. Prices are shown in euros, but the charge itself is made in Icelandic krónur, because krónur are what the operators settle in. Your bank does the conversion, so the euro figure on your statement can differ from ours by a percent or two. There are no booking fees on top.

When will I get my confirmation and tickets?

Straight away. As soon as payment goes through you get an email with a voucher for each tour, the meeting point or pickup details, and the operator's phone number. Show the voucher on your phone; nothing needs printing. If it has not arrived within ten minutes, check your spam folder, then email us and we will resend it.

Is hotel pickup included?

Often, but not always. Many day tours from Reykjavík include pickup from your hotel or the nearest designated bus stop, since large coaches cannot enter the old town streets. Some cheaper versions of the same tour skip pickup and start at the harbour or a bus terminal. The tour page says which. If pickup is included, be outside at the stated time; buses do not wait long.

What happens if the weather cancels my tour?

Iceland's weather is real. Operators cancel when it is unsafe, and we back that every time. You get a full refund or a new date, whichever you prefer. The operator usually decides the evening before or the morning of the tour and contacts you by email or text, so keep your phone on. Cloudy skies on a northern-lights tour count as a cancellation on most operators; check the tour page for their retry policy.

Who is behind Iceland Trip Planner?

Formáli ehf., a small Icelandic company based in Ísafjörður in the Westfjords. We run this site ourselves and we live here. We do not list everything: every operator on the site is one we have checked and would book for our own family. Tours are run by the operators named on each page; we sell them, and we are your first contact if anything goes wrong.

How does the trip planner work?

Every plan starts at Keflavík Airport. Enter your arrival and departure dates, and the planner lays out one day per row: day one is arrival, the last day is your flight home. Add tours to any day from the planner or from any tour page. Everything goes into one basket across operators, and you pay once. Drop things later, free. Share the plan by link with whoever you are travelling with.

Can children come on the tours?

It depends on the tour. Boat trips, sightseeing days and lagoons usually welcome all ages, often with child prices. Glacier hikes, snorkelling, snowmobiles, ATVs and ice caves have minimum ages, sometimes minimum heights too, and operators do not bend them on the day. Each tour page lists the age rules and child rates. If you are unsure, email us the ages before booking and we will tell you which tours fit.