20 experiences · from €268
Prime Tours runs cruise-excursion, private, lagoons & spas and more in Reykjanes & Blue Lagoon, Reykjavík, Golden Circle, starting from Reykjavík, Grindavík, Reykjanes. We book them directly, so what you see here is their own availability and their own cancellation policy — at the same price you'd pay them.
“Prime Tours offers private tours and private transportation for individuals and small groups. We operate a fleet of high quality vehicles, accessible vehicles and small buses with a team of experienced driver guides.”
Where they run
Reykjanes & Blue Lagoon · Reykjavík · Golden Circle · South Coast
What they do
cruise-excursion · private · Lagoons & spas · Airport transfers
Booking
Instant confirmation · live availability
All of the above is computed from Prime Tours's own 20 product records, not from a questionnaire. Fleet size and typical group sizes are the figures a comparison table usually shows; Bókun does not carry them, so we would be guessing, and we would rather leave a gap than fill it in.
From the operator's own Bókun vendor record. The year is when the company's registration number was issued, which is the closest thing to a founding date that can be checked at skatturinn.is; the brand may be older or younger than the company. Their own site: primetours.is — same price there as here.
Google reviews of Prime Tours as a company — not of one specific tour.
While I booked a wheelchair-friendly tour from Iceland Unlimited, they ended up being a middle-man for another company, which in this case, was Prime Tours. But, I'm so glad it happened! This tour company and tour guide were absolutely amazing! From a wheelchair user's standpoint, it was great. The van was neither too large nor too small. Our guide helped out with everything from pushing up a ramp to transfers to a seat in the van. And whatever else I may've needed as a wheelchair user, our guide would gladly have tried to help us out with! From a tour perspective, our guide was GREAT! He knew history, geology, social issues and so much more. He never got tired of my questions, and he enjoyed sharing all about his country with us. One of my favorite memories is going through a gift shop and while my wife was finding some things, he was telling me more about the elves, trolls, and runes I've been seeing on things. Also, the bus itself was smaller than larger tour busses so we got to travel to some places that a larger tour could not. And, of course, Iceland itself is just plain beautiful! So, thank you, Prime Tours for your great job! I don't think I can recommend you enough to other perspective users! If we ever get back there, I hope to connect with you all again.
Brian Pike
Not to be trusted! Had a bus reserved from and to Keflavik airport and they failed miserably. On monday there was no bus to pick our group from the airport, apparently the driver had missed his appointment and not left to the airport. Got a replacement bus 2 hours later, with an angry driver and no apologies. On friday we called to make sure our bus was ok for saturday and they said it was set and secure. On saturday, no bus! Tried calling and the only answer was that someone will call back which never happened. Finally the bus arrived 1 hour late and with no excuses or apologies. So if You book with this company, please book 1 or 2 hours earlier than when you need their bus.
Ari Savulahti
Where we compare their tours with the alternatives — including when we say to book someone else.
7 tours.
Prime Tours
pickup included · works in rain
4 h · from Grindavík · Blue Lagoon
Escape to Iceland's iconic Blue Lagoon on a private tour. Soak in warm, silica-rich waters with a 4-hour Comfort package, just a short drive from Keflavik Airport and Reykjavik.
Prime Tours
pickup included · works in rain
4 h · from Grindavík · Blue Lagoon
Enjoy a private airport transfer with a relaxing stop at Iceland’s famous Blue Lagoon. Soak in mineral-rich waters, then continue refreshed to your destination. Perfect for travelers seeking a seamless blend of luxury, comfort, and Icelandic beauty.
Prime Tours
pickup included · works in rain
6 h · from Grindavík · Blue Lagoon
Escape to Iceland's iconic Blue Lagoon on a private tour. Soak in warm, silica-rich waters with a 4-hour Comfort package, just a short drive from Keflavik Airport and Reykjavik.
Prime Tours
from age 12 · pickup included
10 h · from Reykjavík
Discover Iceland’s iconic Golden Circle with a private guide, visiting Thingvellir, Geysir, and Gullfoss. Unwind with ocean views at the Sky Lagoon spa. Enjoy seamless touring and a blend of adventure and relaxation.
Prime Tours
pickup included · works in rain
12 h · from Reykjavík
Embark on a private adventure through Iceland's south coast with a visit to Jökulsárlón Glacier Lagoon, Seljalandsfoss & Skógafoss waterfalls, Reynisfjara Black Sand Beach, and the charming town of Vik. Book your unforgettable journey today.
Prime Tours
pickup included · works in rain
10 h · from Selfoss
Explore Iceland’s top sights on a Private Golden Circle with Blue Lagoon Day Tour. Visit Thingvellir, Geysir, and Gullfoss before relaxing at the Blue Lagoon. Enjoy a personalized experience with a private guide for a truly memorable day.
Prime Tours
pickup included · works in rain
4 h · from Grindavík · Blue Lagoon
Escape to Iceland's iconic Blue Lagoon on a private tour. Soak in warm, silica-rich waters with a 2-hour Comfort package, just a short drive from Keflavik Airport and Reykjavik.
3 tours.
Prime Tours
pickup included
45 min · from Reykjavík
Enjoy a seamless private airport transfer between Keflavik International Airport (KEF) and your Reykjavik accommodation. Personalised pickup, luggage assistance, and real-time flight tracking for timely arrivals and departures.
Prime Tours
pickup included
45 min · from Reykjavík
Private transfer in a luxurious vehicle between Keflavik airport and your accommodation in the Reykjavik metropolitan area
Prime Tours
pickup included
45 min · from Reykjavík
Wheelchair accessible Private transfer is performed in vehicles specially equipped with ramps, wheelchair restraints and back support. We strive to provide personal service and high quality vehicles for your comfort.
1 tour.
Prime Tours
pickup included · evening
4 h · from Reykjavík
Experience Iceland’s Northern Lights on a private 4-hour tour with Prime Tours. Enjoy top viewing spots, cozy blankets, foldable chairs and hot chocolate, with local guides. Book your unforgettable adventure today
1 tour.
Prime Tours
pickup included
8 h · from Borgarfjörður
Discover Iceland’s hidden gems on a Private Silver Circle Tour. From epic mountain and ocean views to the legendary Hraunfossar Waterfall and Europe’s largest hot spring, this journey blends breathtaking nature with rich Icelandic history.
8 tours.
Prime Tours
pickup included
4 h · from Reykjavík
Discover Reykjavik on a private 2-hour express tour. Visit iconic landmarks, enjoy stunning views, and learn about Viking heritage with a personal guide. Perfect for adventurers seeking a quick, tailored journey through Iceland’s vibrant capital.
Prime Tours
pickup included
4 h · from Grindavík · Blue Lagoon
Discover the hidden gems of Iceland’s Reykjanes Peninsula on a private day tour. Explore volcanic landscapes, geothermal wonders, the Bridge Between Continents, and more with a personal guide. Book now for an unforgettable, immersive adventure.
Prime Tours
pickup included
4 h · from Þingvellir
Discover Iceland’s heritage and landscapes at Þingvellir National Park. See tectonic rifts, volcanic terrain, and Alþingi—the ancient parliament site. With a personal guide, enjoy a flexible itinerary and stunning views tailored to your interests.
Prime Tours
pickup included
12 h · from Snæfellsnes
Discover the stunning Snæfellsnes Peninsula on an exclusive private day tour. Explore dramatic landscapes, iconic sites like Kirkjufell, and hidden gems at your own pace. Book now for a personalized, unforgettable Icelandic adventure.
Prime Tours
pickup included
12 h · from Vík í Mýrdal
Experience Iceland’s stunning South Coast on a private tour, featuring waterfalls, black sand beaches, and glaciers. With a personal guide, explore at your own pace, perfect for couples or families seeking an unforgettable, crowd-free adventure. Book now.
Prime Tours
pickup included
8 h · from Reykjavík
Guided private tour in a comfortable vehicle to the Golden Circle. Experience the magnificent Gullfoss waterfall, Geysir geothermal area, Þingvellir National Park and more.
Prime Tours
Moderate · pickup included
12 h · from Hella & Hvolsvöllur
Discover the beauty of Iceland’s Westman Islands on this private day tour. Explore volcanic landscapes, bird cliffs, and historic sites with an expert guide. Perfect for adventurers, this tour is fully customizable for a truly unique Icelandic experience.
Prime Tours
pickup included
11 h · from Reykjavík
Experience Iceland’s best on this private Golden Circle & South Coast tour. See Þingvellir, Geysir, Gullfoss, Seljalandsfoss, Skógafoss, Reynisfjara beach, Dyrhólaey, and Vík. Discover waterfalls, craters, black sands, and more.
No. We sell Prime Tours's tours at the price they set, through their own booking system, so the seat costs the same here as on their site. What you get here in addition is one checkout for every tour in your trip, whoever runs it, and one place to turn if plans change.
20 of their 20 tours include a pickup service. Each tour page says which, and pickup is chosen at checkout.
Free cancellation up to 24 hours before the start. The exact window is printed on every tour page and in your confirmation, and a refund goes back to the card you paid with.
Their departures we sell start from Reykjavík, Grindavík, Reykjanes, Thingvellir. Check the map on each tour page for the exact meeting point.
Guidance is in English, according to their own product records. Where a tour is audio-guided rather than led by a person, the tour page says so.
Yes, on 3 of their 20 tours, the lowest being 2. The rest set no minimum. The planner filters by your youngest traveller if you give it ages.
4.3 out of 5 on Google from 8 reviews of the company. That is the operator's score, not a rating of any one tour; our own guests' reviews of their tours, where we have them, are shown on this page and on the tour pages.
Not sure which of these fits your dates? The planner checks real departures and builds the day around them.
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