Private Reykjavik Shopping & Sightseeing Walking Tour

by Your Friend in Reykjavik · Reykjavík

4.90· 1,779 Google reviews of the operator

from €302 for up to 2

Next departure: Fri 23 Oct

Book Fri 23 Oct · €302 the vehicleOther dates
Private Reykjavik Shopping & Sightseeing Walking Tour — Your Friend in Reykjavik
A group of travellers browsing a local store in downtown Reykjavik
A boutique in downtown Reykjavik.
A decorated building in downtown Reykjavik
A tour group sampling various Icelandic specialities during a private tour
A picture of hand-made Icelandic souvenirs
A group of travellers walking down the Rainbow Street in downtown Reykjavik

1 / 7

About this experience

Join us for a private city and shopping tour around the Reykjavik city center — a bespoke walk that combines an introduction to Icelandic culture with guided access to the best independent stores in the city.

The route follows the classic Reykjavik circuit: up Laugavegur, the city's main shopping street, all the way to Hallgrímskirkja church, then back down Skólavörðustígur. Your guide knows every side street and hidden storefront along the way. Along the route, there's an optional stop at Iðnó for a brennivín schnapps if you're interested.

The focus throughout is on shops that make their own products or stock locally sourced goods. Your guide tailors the stops to what you're looking for — woolens, handmade jewelry, art, souvenirs, food, or a mix of everything. Several of our partner stores offer exclusive discounts to tour guests, including Rammagerðin (15% off), Brauð & Co bakery (15% off), FRÍÐA Skart jewelry (10% off silver, 5% off gold), and Handprjónasambandið, where a sweater purchase comes with a free pair of hand-knitted wool socks.

Other stops along the route depending on your interests: 66°North, Icewear, Kirsuberjatréð, Hjarta Reykjavíkur, SvartbySvart, Thorvaldsenfélagið (Reykjavik's oldest shop, run by a local charity), Valdís ice cream, Taste of Iceland, Reykjavik Roasters, 12 Tónar records and books, Fischer soap, EYEMAZY prints, and Kolaportið flea market.

Sweet treats and a drink with your guide are included. Your pace, your interests, three hours.

Description from the operator, Your Friend in Reykjavik. Prices and availability in the booking panel are live.

Included

  • Expert local guide
  • Icelandic candy and sweet treats
  • A glass of wine, beer, schnapps, or great coffee
  • Partner store discounts

Not included

  • Personal purchases
  • Gratuities

Good to know

  • Flexible start time — you set the pace within the 3-hour window. Confirm your preferred start time at booking
  • Guide tailors the walk to your interests — specify at booking: history, gifts, woolens, jewelry, art, food, or a mix
  • Suitable for all fitness levels. Flat city-center route
  • Wheelchair and stroller accessible

Cancellation for this tour

Free cancellation until 24 hours before departure; no refund after that. If the operator cancels for weather or safety, you get a full refund or a new date.

If the weather cancels this tour

Iceland's weather is real. What usually stops this one is a forecast the operator judges unsafe. Here is exactly what happens to your booking.

  1. 1Your Friend in Reykjavik decides, and tells us. Operators cancel when it is unsafe or pointless, and we back that call every time — we do not ask them to run anyway.
  2. 2We contact you by email, and by phone if your tour is the same or next day. You choose: another date if there is one you can make, or a full refund. There is no fee and nothing to argue.
  3. 3The refund goes back to the card you paid with, through Stripe, usually visible within a few working days. If this tour was one of several in your booking, the others are untouched.

What you do not get is the day back. If this is the only free day in your plan, put a spare day next to it — the planner leaves days free with the rest-day option. And if you want out because the forecast looks bad, that is your own cancellation: free until 1 day before departure, the operator's policy after that.

Questions on the day: [email protected] · +354 497 1373. How cancellations work in Iceland →

Who this is not for

  • Priced per vehicle, so it is poor value for one or two people and good value for four or more sharing.

Read off the operator's own conditions. If none of it applies to you, this is a good one.

Why we list it

Your Friend in Reykjavik is one of 204 operators we work with — chosen for reliability, honest descriptions and how they treat guests when weather changes plans. We don't list everything; we list what we'd book ourselves. The six checks every operator passes →

What travellers say about Your Friend in Reykjavik

Read all 1,779 reviews on Google →

Operator rating 4.9/5 from Google — these are reviews of the company, not this specific tour. Shown as Google returns them, unedited.

  • Sanket Das

    ★★★★★ · 2 months ago

    Your Friend in Reykjavik is the best tour company in Reykjavik . I took Walk with a Viking Tour , Snaefellsnes Peninsula day tour and 6 days around Iceland Adventure tour . I spent 8 Nights in Iceland . I stayed 2 nights at Hotel Reykjavik Grand , 1 night at Hotel Geirland , 1 night at Hotel Hofn , 1 night at Wilderness Center , 1 night at Akureyri Berjaya Iceland Hotels , 1 night at Hotel Laugarbakki , 1 night at Hotel Keflavik . It was an amazing tour . My experience in Iceland was magical and heavenly . I also visited Blue Lagoon and it was a nice experience. I enjoyed my every second in Iceland . Iceland is one of the most beautiful country on our planet . I would keep visiting Iceland in the future . Thank you for making my Iceland journey special and memorable .

  • Wendy Uhlig

    ★★★★★ · 2 months ago

    We had a great time on our Iceland Folklore tour. Our guide was Einar. He was a fantastic storyteller!! Hidden people/elves, trolls and ghost stories - and a lot of Icelandic history. Thank you Einar!!

  • Nanci Ritter

    ★★★★★ · 2 months ago

    Petra was an incredible guide. We asked her to show us as much as she could before taking our crazy family of 10 to the airport for our flights to three different cities ! First stop was the beautiful church in downtown Reykjavik that had just opened with an organ recital. Next stop a lovely spot and observation sight overlooking the city by the Pearl. Cold and wet she found us a lovely coffee shop with the best pastries for a welcome mid morning rest next to the sea. Back in the van we drove for a bit before having the opportunity to explore a geothermal field on our way to the airport. A perfect day and ending to our time in Iceland. Petra shared alot of history and information from the perspective of a local which we all appreciated and enjoyed!

  • Vincent Damas

    ★★★★★ · 4 months ago

    Nice walking trip in Reykjavik city centre with our local guide Hrafn, very friendly and knowledgeable. A good introduction to Iceland on the very first day of our 2 weeks road-trip around the island 👍

Reviews from Google · updated 21 Oct 2026

Read before you book

Reviews from our travellers

Only people who booked this tour through us can write here. We publish every review in full — good or bad.

Reviews arrive the day after each trip — none yet for this one. After your tour we send one email asking how it was, and what you write goes here, unedited.

Hotels

Where to stay for this tour

From the cheapest to the top end of what is near Reykjavík, from our hotel partners. Rooms are booked on our hotels site.

All hotels in Reykjavík →

  • One checkout, any number of operators

  • Rankings are not for sale

  • 203 operators vetted, and not all of them accepted

  • If it falls short, we fix it

Pairs well with

Add any of these to this tour and 3 % comes off both at checkout. One basket, one payment, however many operators they come from.

from

€302 for up to 2

Book Fri 23 Oct · €302 the vehicle